Crafting Customer Persona through Social Media Data
The worst thing you can do in a marketing campaign is an act without statistics or doing your own research. The research done for this campaigns need to tell you who is against the product and who is buying as well. It’s possible to spend large amount s of money on a campaign only to realize that people are not clicking or seeing the add. We are living in a digital age where we have a lot of data at our disposal.
It is very possible to tell a customer who is checking out and one who still needs convincing. Such access to information allows the business to see what the customer is clicking on and that data can be stored. The information, when looked at per the customer, will only be a talking point but when you combine the data and see trends in shopping then you have something you can use to influence marketing decision. From the data gathered you can tell a lot of about the persona of people that are frequenting your sites such as their age, the income of the household and even their location.
The different set of personas will be important in coming up with an ideal person who is likely to make a purchase from your business. It is not wise to categorize a section of the population who you feel are likely to be the consumers of the product and lock out the other population groups, there are different interests preferences that comprise the entire demographic. Facebook insights are something you can’t afford to miss out on from this social media giant, dashboards hold a lot of customer data where you can see people frequenting your page. Once you have the personal characteristics you can use them to identify the people that take an interest in your business
Just like Facebook has insights, Twitter offers you twitter analytics which will do you good if you are a business owner. For the followers that have shown interest in your tweet, twitter analytics will break them similar to how Facebook insights does. Twitter analytics has an extra interest tab that further breaks down the audience by the type of interest they have. You also get to see the type of devices that the audience is using while accessing your content while on twitter. This information is all relevant because there is no way you are going to use file formats that are not compatible with some devices of visitors that are interested in your product. After you have created a picture of what interests followers on Facebook and Twitter had on to LinkedIn and search based on those specifics.