Pay Per Click Advertising For Get A More Traffic Via Google Search Engine

On internet today everything is possible like shopping, Booking tickets, and sending money even earning some bucks. The earning can be done by various methods like Advertising, Free lancing, Payment Portals, Accounting services and many more.

Pay per click comes under the category of advertising as many of the websites especially E-commerce market is stressing on traffic direction to their website for increasing their sales and Revenue, hence advertising helps them to do that by means of PPC they can achieve their motive also benefiting the Advertiser by paying some commission percent to them which becomes a win-win situation for the advertiser and the client.

Pay per click basically pays the advertiser an amount of money on every click also they divert traffic to the desired path registered on that click, these clicks are basically in the form of ads on the websites and leads to another website, the ads are in form of Banners and different buttons present on another website, the pay per click is attained by Google or different famous companies like Yahoo ads and others. Advantages of this type of advertising are that it gives the advertiser benefit as well as the client which makes this strategy successful.

Pay per click has another same functionality module provided by e-commerce for blog writers and different websites which is known as AFFILIATE. Affiliate is nothing but a e-commerce provides its price listing to another website for displaying on their space and if a person is redirecting from there to the target affiliate page the person hosting the affiliate link will get the commission and get paid if the person buys/ Trades from the targeted website.

Many companies like Ebay , Amazon and other famous e-commerce has started the affiliate program and exercising this successfully. The affiliate comes in many forms like banners like ads, Buttons and other links, When a person clicking on any of these is redirect to the path of the affiliate site and an unique ID is binded in the URL which helps the affiliate website decide that the purchase has done form which path by tracing the unique ID from the URL they pay the respective affiliated website, The payment is in the form of E-vouchers which helps one to buy online without paying and other form of payment is the normal net banking and E-wire transfer , the money is transferred to the account which has affiliated.

What Are The Main Objectives Of Advertising

Advertising is defined as a non-personal form of communication deployed through various media by industries, non profit organizations, business firms, individuals etc. Advertising persuades, informs, instructs and educates target audiences about a particular brand or service and influence the purchasing behaviour or thought pattern of the audience. Advertising is one of the most important tools of marketing and can be coupled with other marketing tools such as sales promotion, personal selling tactics, publicity etc.

Advertising as a tool of marketing is quite different from personal selling. In personal selling, the customer is guided by a sales person, but publicising the advertisement is shown to the customer and the decision is in the hands of the customer. Therefore, advertising may be called written personal selling. Advertising is effective for every single brand, service or business to gain its position in the market.

Advertising creates an impact on every walk of life irrespective of age, gender, caste, creed or religion. Advertising is carried out in various proven tools and mediums and with defined techniques. In this article let us discuss about the four main objectives of an advertising campaign.

Objectives of advertising

The objective(s) of advertising imply the communication tasks to be accomplished. These tasks are directed towards specific customers that a company or organization is trying to reach during a defined time frame. An organization which involves in advertising activities usually strives to achieve at least one of the four common objectives of advertising i.e. trial, continuity, brand switching and switchback.

The purpose of trial objective of advertising is to encourage customers to make an initial purchase of a new product which has been launched in the market. Companies typically deploy creative ad strategies during product launch so that they can stay ahead in the competition. Repeat purchase of the product follows suit so trial objective of the ad campaign should be given more emphasis so as to invite targeted customers.

The next objective of advertising is continuity. Continuity is a typical strategy to keep current customers to stick to the same product. To keep the customers engaged the company usually provides new and different information about the product which is designed to build brand loyalty.

Thirdly, brand switching is one of the widely employed objective of advertising. This technique is adopted when companies want customers to switch to their brand from their competitor’s brand. Brand switching strategy needs a convincing communication so that the mindset of the customer is changed.

Last but not the least brand switchback objective is another strategy used by advertisers or brand owners to win back their former customers. For this a particular company may highlight new features about the product, discount of price, provide useful information about the product- all these to attract back their former customers.

Advertising is a tricky art for brand communication. As an advertiser one should have exceptional advertising skill(s) to influence the right target group and to provide a lasting impression about the brand so that customers stick to the same brand in the future.

Reference Website: – www.tdiindia.com

Pros And Cons Of Network Marketing And Affiliate Marketing

Network Marketing (MLM)

Pros:

1) Flexibility. You work at your own preferred time. Even if you have a full-time job, you can still work your MLM business in the evenings and on weekends.

2) Minimal startup costs and fees. Compared to other small business or franchise, MLM generally has relatively low set-up costs.

3) You dont have to worry about manufacturing, shipping, or delivery of product. All you need to think about is making the sale.

4) Regular motivation in form of seminars, webinars, trainings, and meetings.

5) Presence of a sponsor or mentor to guide you throughout the whole process.

Cons:

1) You will need to make a long list of people (e.g. family, friends, and relatives) that you have to contact about your MLM program.

2) Some companies may limit your creativity and productivity by putting some restrictions on advertising and marketing methods.

3) Although you are your own boss, you have to regularly attend seminars and meetings.

4) You have to make a significant amount of phone calls to make your MLM business work.

5) Very high failure rate.

Affiliate Marketing

Pros:

1) Affiliate Marketing has proved to be an easy way to create additional income. It is very easy to set-up. You simply need to select a good affiliate program, sign-up, add the tracking code to your site, and youre good to go.

2) You work at your own preferred time.

3) The affiliate does not need to invest anything other than some time. They also have the freedom of using their own advertising methods and marketing strategies. Affiliates can even focus on their core skills in promoting a product.

4) Wide array of niches, programs, and products for the affiliate to choose from. If one area doesnt work out, the affiliate can quickly move onto another area.

5) You are not required to attend any meetings or long seminars to get started.

Cons:

1) Unless you know your merchant, Affiliate Marketing offers no personal connection.

2) Some technical knowledge is required.

3) You have to be self-motivated. Affiliate Marketing does not offer support or help groups that can guide you throughout the process.

Advertising Self Promotion

Writing a good headline for your advertisement

There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should attract the reader and make him read the rest of the advertisement. The headline should be simply catchy and various key points should be embedded when deciding on the headline for the ad.

The headline should catch attention of the eye at the first glance. Words in headlines should act as tags for the advertisement. It should say it all about the content that follows. If a company is selling reasonably priced furniture, the headline of their advertisement should be ‘Durable furniture for less price’. This headline will attract the right customers who are on a look out for durable furniture as well as low cost furniture. If the customers to be reached belong to a category that are interested in decorating their house with beautiful furniture and aren’t concerned about the price to get the right look, then the headline can be ‘Change how your house looks by our oriental furniture’. Anything other than the prospects should not be included in the headline. If both men and women can use a product, both of them should be referred to in the title, missing out even one of the category is like losing a huge number of potential customers.

The title should be instant product seller. According to a research, five times more readers read just the headline when compared to those who read the complete advertisement. So the investment is of no use, if the title isn’t good enough to sell the product. There can be a possibility that the content of the ad isn’t strong enough. All the harm can be undone by having a powerful headline.

The headline should be centered on the product and not the company that is selling the product. The customer’s interest should be reflected and he should feel that he is directly addressed. Start with ‘you’ and not ‘we’. So if the client specified on mentioning the company’s name, don’t start the sentence with it. For example, instead of writing ‘Tylenol – solution for sever cold ’, write ‘Got sever cold? Try Tylenol’. Never forget to mention the name of the product in the headline. The product name should be of top priority.

A snapshot of the benefits of the product should be given in the headline. This is an important quality of a well-phrased headline. The customers look out for advantages when he thinks of buying a product. Keywords like whiter teeth, nutritious cereals, or miraculous growth should be incorporated in the title.

If inculcating all these factors have made the headline long, it should be remembered to write the product advantages in bold. If a visual is placed in the advertisement, it will be a good complement. As a picture speak thousand words. But care should be taken that the headline should say some part of the story and the visual should say the rest. Don’t repeat the headline or the picture.

Too much of cleverness should not be applied to design a headline. There are nearly five hundred advertisements in a local newspaper on weekends. A regular reader reads the headings of all of them. He will be able to classify between a false heading and a genuine heading. No false promises or information should be included in the headline. Over smart headlines are good for award competitions, but don’t really work with the savvy customers.

The headline should give out a positive feeling to the reader. Negativity should be totally excluded as it not only creates a negative impression but the mind will also be not receptive friendly. It sometimes confuses the mind and it interprets a negative meaning of the message being delivered. Confidence should be reflected in the headline. Don’t include any doubtful words like if and but. Conditional phrases are a strict no. The sentence should be in present tense, instead of past or future.

Network Marketing, Is It For You

Network marketing or Multi-Level Marketing as it is also called, is a business. It is not a job, and at the beginning may not even provide a regular income. But if it is run properly, as a business, has the potential to outstrip a normal pay cheque and even allow you to fire your boss. To be able to decide if something is for you, you will need facts, not assumption or second hand information given by your 2nd cousin’s mother’s best friend who tried this once and failed.

To make a serious decision about anything we should gather facts first, then careful and thoughtfully weigh the pros and cons and count the cost. So let me share with you some of the facts, these facts are general and not limited to one Marketing System.

History points to Carl Rehnborg as the father of Network Marketing, after working in china where he saw the effects of diet and nutrition on a population, went back home to the USA and together with a neighbour Dr Castleberry and a sales manager by the name of Lee Mytinger developed the first compensation plan for the company Nutrilite Products and Network Marketing was born. This was in the year 1945. In 1949, Rich DeVos and Jay Van Andel, two school friends joined up with Nutrilite and became distributors. They were a successful team and wanted to share their success with friends and family and also decided to expand their product line. They created their own Network Marketing System and called it the American Way Corporation.

This was later shortened to Amway, and history has proven that this was an intelligent decision. How this system works is quite simple and elegant in its design, The Company develops a product and wants to distribute that product to us, the consumer. Traditional businesses would open a shop and hire workers to sell the product to you, adding on the costs of rent and utilities and of course the wages of the sales staff. In Network Marketing costs are kept to a minimum by cutting out the middle man, no shop, no sales staff, and no utility bills.

They simply recruit people looking for an extra income help them set up their own distributorships, which allow the distributor to sell the product and recruit others who are looking for extra money to do the same. This is Network Marketing in a nutshell, the details change from company to company, and as many companies are out there, there is just as many compensation plans. The Compensation plan is the way the Company pays you; there are levels of payment depending on various levels of achievement.

This is how many people you have recruited into your downline. Which is just another way to say how many people you have recruited, and how many those people have recruited. The more Distributors in your downline, the greater your compensation is. Sound easy doesn’t it. The basics of getting your product out there is, showing the product to your family and friends, showing them the benefits of your product over a store bought product. This will be either based on quality and or the convenience of shopping at home, either by phone or online.

Hopefully they will buy the product and be so awed by the opportunity that they will join in and help spread the word. This is where it gets hard for some people, because some will see the amazing opportunity that you are offering and some will not. Some will buy the product and if it meets their expectations will be a regular customer, some will not. And after a few no responses a lot of people will quit. And then will spread the word of how hard it is and how they got ripped off.

Those who keep at it can achieve an income, and in some cases that income can be life changing. This is where the intelligent examination of the company you choose pays off. First you must understand the compensation plan and how it works and pays, you must agree with the Companies philosophies and goals, and you must be willing to work ethically and teach those you recruit to do the same.

There is much more to Network marketing than I have shown here, much more. I have personally been involved in a few different systems and have had my ups and downs, until I found a Company whose values and products and compensation plans fitted me. Is Network marketing for you? That is for you to decide, don’t get caught up in hype and emotion, think carefully about the company that has been introduced to you, do you love the products? Are the core beliefs of the Company the same or similar to yours? Do you understand the compensation plan? And will you get the support you need to grow your own business? If you want to find out more, please feel free to follow the links at the end of this article and I would be please to show you what I am doing and how it can profoundly change your life, which is of course providing my opportunity fits you.